Portfolio

Mercedes Benz

Mercedes-Benz was sold in the UK through a franchised network of some 138 dealerships. Each of these was autonomous, with the exception of three dealerships owned by the distributor Daimler Chrysler UK (DCUK). Dealers managed their own relationships including customer research, database management, acquisition and retention processes.

Client

Incubator Design

Client

Dot net framework version 2.0 for development SQL Server 2005 for database Web services for integrations

Basic info

Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service and technical support. Builds a database that describes the customers and the relationship they hold with the company. Provides enough detail so that the company can offer the client the product/service that matches their need the best. The Mercedes-Benz is one of the world’s most successful premium brands. Its technical perfection, innovative design features and numerous car legends have made the Mercedes star one the world’s best known trademarks today. Other premium brands such as BMW, Lexus and Jaguar were competing fiercely in the luxury car market where Mercedes was traditionally very strong.